Transform Your Training Design
4MAT Mastering Training Design Workshop Hamburg May 14-16, 2025
Companies Successfully Applying 4MAT
Are Your Training Programs Missing Their Mark?
The Training ilemma
You've been there before. You've invested countless hours designing a training program, delivered it with enthusiasm, and even received positive feedback.
Yet weeks later, you discover that participants have retained only fragments of what you taught. The knowledge transfer didn't stick, and the practical application of learnings fell short of expectations.
As a training professional, you know this disconnect is more than just frustrating—it's a fundamental failure of the learning process.
Imagine a different future:
Picture yourself confidently designing training programs that engage every participant, regardless of their learning style.
Envision workshops where knowledge doesn't just transfer—it transforms. Where participants don't just listen—they experience, conceptualize, apply, and refine their understanding in a natural learning cycle.
This is the power of the 4MAT methodology—a structured approach that honors the complete learning process and empowers you to create truly transformative learning experiences.
Why Traditional Training Methods Fall Short
Common Myths and Misconceptions About Training Design:
The reality is that different people learn in fundamentally different ways. When your training caters to only one or two learning styles, you're unconsciously losing participants whose brains process information differently.
Many training programs receive excellent feedback but fail to create lasting change. Participants might enjoy the experience, but without addressing all phases of the learning cycle, the knowledge won't stick or translate to real-world application.
Information overload is the enemy of effective learning.
Without a structured process that builds meaning, conceptualizes, develops skills, and creates opportunities for application, more content simply creates confusion.
Even when outcomes are achieved, we rarely question whether better results could have been attained with less time and effort.
A holistic approach to learning maximizes outcomes while optimizing the learning process.
Traditional approaches often focus heavily on content delivery while neglecting the natural learning cycle that our brains are designed to follow. The result?
Training that feels disconnected from real needs, fails to engage all participants, and doesn't create lasting change.
The 4MAT Solution: A Holistic Approach to Learning
The 4MAT model addresses these challenges by providing a comprehensive framework for designing training that works with—not against—the natural learning process.
The Four Phases of the 4MAT Learning Cycle
Creating Meaning (WHY?)
Connecting to participants' existing knowledge and establishing relevance
Conceptualizing (WHAT?)
Delivering core concepts and theories in a structured way
Practicing (HOW?)
Developing and testing skills through hands-on application
Adapting (IF?)
Refining, applying, and extending learning to new contexts
By incorporating both left-brain (analytical) and right-brain (experiential) processing in each phase, 4MAT ensures that all learners are engaged throughout the entire learning journey.
What makes 4MAT different?
Learning Style Integration: 4MAT caters to all four learning styles, ensuring no participant is left behind
Brain-Based Design: Built on research about how the brain processes and retains information
Process-Oriented: Focuses on the learning process rather than just content delivery
Practical Application: Emphasizes real-world application and adaptation of knowledge
Holistic Approach: Addresses both cognitive and emotional aspects of learning
The 4MAT model provides a clear, structured approach to designing training that maximizes knowledge transfer and practical application.It transforms training from a one-way information dump into a dynamic, engaging process that creates lasting change.
Introducing:
4MAT Mastering Training Design Workshop
in Hamburg
An Internationally Recognized Training for Learning Professionals.
Join us for an intensive three-day workshop that will transform how you design and deliver training programs.
The 4MAT Mastering Training Design workshop gives you the insight and competence to use 4MAT as a process method for creating more effective learning experiences.
Workshop Details
Dates: May 14-16, 2025
Location: Hamburg, Germany
Language: English/German
Facilitated by: Hanne Houbak from About Learning in collaboration with Sebastian Kamilli from QuintSmart
Daily Schedule: 9:00 AM – 4:30 PM CEST
€1,995 per participant (excluding VAT)
What You'll Learn
The four learning styles in 4MAT and how to identify your own style
Brain preferences and their impact on learning
The fundamental theory behind 4MAT
How to work with 4MAT as a process method
Designing and implementing the four main phases of the learning process:
Creating meaning
Conceptualizing
Developing and testing skills
Refining, applying, and putting into perspective
What you'll gain
A structured framework for designing effective training programs
The ability to engage all learners, regardless of their preferred learning style
Practical tools and techniques for implementing the 4MAT model
Increased confidence in your training design capabilities
Qualification for user agreement to purchase and use 4MAT profiles
Eligibility for 4MAT MTD Trainer certification
Who is this course for?
This course empowers professionals who design learning experiences that drive real behavioral change and lasting results.
Learning and development professionals
Elevate your instructional design with a brain-based framework that ensures knowledge transfer sticks.
Team leaders
Enhance your team's development through structured learning experiences that address all learning styles.
Facilitators
Transform your workshops with a proven methodology that engages every participant from start to finish.
Trainers
Maximize your training impact by designing sessions that naturally flow with—not against—how people actually learn.
What participants say
"I can warmly recommend the 4MAT education and method. At my job at ‘Falck’, I am the head of education and educational responsible, and I use 4MAT daily.
Both in planning and working with education, and in personal connections the method gives understanding and insight. 4MAT’s wheel and intuitive structure gives you leadership skills and therefor good contact with your employees, customers or people in general. A good investment."
Head of education and guard at Falck’s Psychological crisis help Henrik Mörke-Malmkvist
"At Weber we have, since 2008, used 4MAT to support us in the development for a successful business with excited employees, great job satisfaction and team spirit. 4MAT gives us the tools to seek the best possible way to communicate with different types of people who has to work together every day - Both internally and externally."
4MAT as a “common language" at Weber
HR Manager Lise Lotte Kristensen, Weber Stephen Northen Europe
"After more than 10 years experience of teaching in my field, it was a gift to learn about the natural learning circle as a concrete, useful training tool. The 3 day course was facilitated with a really good flow between theory, group discussions and time to work hands-on with my upcoming training materials, which was tested already 4 days later with success! The follow-up after the course is thorough, and makes it even more professional. If you need to boost your teaching with brain-friendly structures, I would highly recommend Hanne and 4MAT Denmark as a platform."
The 4MAT MTD course was an eye opener for me!
Consultant and Kayak Instructor Tue Olesen, OnAdventure.dk
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